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| Image: Top 7 Common SEO Mistakes in 2020 |
Search engine optimization helps to improve your website ranking in search engine result pages. Google changes its algorithms frequently with every new update of Google and its direct impact on website ranking in SERP (search engine result pages).
SEO is a continuous process for improving the ranking of the website in SERP. There are two types of SEO one is on-page, and another is off-page SEO. In on-page SEO, optimize website pages in different aspects, and you have control over your website. Off-page SEO techniques show the authority of your website and help in improving the ranking of the site in SERP.
SEO techniques change with time or with Google updates. So SEO experts try to keep updating themselves with the new Google updates and techniques to improve website ranking SERPs. But sometimes people make some mistakes in SEO, and they don’t even know about those mistakes. In this article, we are going to discuss the top 7 SEO mistakes you should avoid in 2020 to improve your SEO strategies and gain fruitful results.
1. Prefer Quality Over Quantity of Links:
Link building or link generating is an essential part of SEO. People daily try to build as many links as they can for their website, but this is a wrong practice of SEO if you are doing this then stop this activity.
Link building helps in increasing the popularity of the website but make sure you are building quality links that relate to your site. Google is not interested in irrelevant links, so do not rush for an increase in the number of links. you focus on generating quality links as they provide value to your website, and it helps in improving ranking in SERP.
2. Not Updating Yourself With New Updates:
SEO is an ongoing process in which you need to keep updating yourself with Google’s latest updates. If you don’t know about new updates and new methods of optimizing your website then your website is not going to achieve high rankings on search engines.
Start using new ways to rank better in SERPs and don’t use traditional off-page techniques of SEO that are outdated and counts in spamming or black hat techniques.
3.Wrong Targeted Audiences:
Find people who are interested in your product or services. Targeting everyone is not possible. It would be best if you decided on your niche or category of people that are suitable for your product and service.
Sometimes people don’t know about their correct audience, and they are doing SEO for irrelevant audiences. By doing this kind of SEO, you never get the desired results & you’ll be going to waste your time and efforts. For example, if you are an SEO company in Jaipur and you want SEO project from Jaipur, so you need to find out who is interested in SEO service in Jaipur, it might be some startups, institutes, etc. you should optimize your website content based on what your audience is looking for, or you can also start optimizing your website for local SEO.
4. Boring & Low-Quality Content:
If you are a digital marketing agency, you must hear this phrase “content is king.” Quality content provides weightage to your website and helps in improving ranking. Here, quality content means unique and meaningful content.
SEO without content is not possible. Creating unique and meaningful content helps in growing your website on the internet & bring visitors. Google loves quality content that is created with much effort and research and it can easily find copied content and penalize your site.
5. Ignoring Mobile Optimization:
Nowadays, Traffic from mobile devices increases compared to the website. You don’t ignore mobile optimization, as in the recent study showed more than 50% of traffic comes from mobile users.
So focus on mobile optimization make sure your website is responsive for all popular devices, including iPhones, iPods, Tablets, and Android devices.
6. Wrong Keyword Selection:
Keywords play an essential role in SEO. While choosing keywords, make sure they are relevant to your niche, and with your product or service. Irrelevant keyword selection will never be going to help you in getting the desired traffic.
7. Ignoring Other Search Engines:
Google is not only one search engine on the internet. Many other search engines are available like Youtube, Bing, Yahoo. Many people do SEO in Google and get good ranking, but they are not optimizing their website on other search engines. Do not ignore other search engines because you may be missing a good amount of traffic. Start exploring other search engines also and get more traffic to your website. For example, you are Jaipur based digital marketing company, and someone type on Google search about the best company of digital marketing in Jaipur, then your site may rank on the first page of Google. But if the same keyword another user searches on the Bing search engine, then it does not show on the first page of the bing search engine because you don’t optimize your website for bing search engine.
Now you know the most common mistakes of SEO, avoid these mistakes in 2020. Keep optimizing your website, and don’t forget to share it with this post.
If you’re looking to hire a professional SEO Company in Jaipur, then feel free to get in touch with us!
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